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Phishing is a growing issue, and not just in the Land of 10,000 lakes! Big or small, most companies around the globe have been subject to these online predators, and financial institutions and other banking related entities are highly susceptible!

Pay attention to the details and protect yourself!

  • Never click on an email from someone you do not know.
  • Always verify the senders email – does it match your ‘senders’ email name or company?
  • Never reply directly to a suspicious email.
  • If someone is asking for your personal information, always ask why.

Trademark holds the highest level of integrity with our systems. Our proactive approach to tech security exceeds Industry Best Practice requirements to keep our clients and customers safe.

Here is some insightful information from the American Land Title Association – Phishing: Don’t Take the Bait!

Curating a Customer Service Philosophy

Everyone believes in good customer service—at least— they think they do. When we’re on the receiving end (the customer), we always expect to be treated with the respect, dignity and honesty we deserve. We hope for great customer service and when we find it, it’s hard not to tell others.

But what about the other half of the time, when we’re the ones serving a customer or client? How can we know our customer service is top notch?

Trademark Title made the decision a long time ago to focus on what great customer service really means to us by creating our own philosophy of service. Our service philosophy is to be authentic leaders who exhibit our core values of integrity, compassion and commitment. When a client works with us, we strive to show them these core values in everything we do.

Curating this philosophy took time, reflection and intention. Our story of growth in this area can be yours. Here are a few suggestions to get you started.

Reflect and remember. Think about your story—what did it take to get where you are and who helped you along the way? In reflecting, we often discover what is most important to us by what impacted us the most. This leads nicely into the next suggestion to…

Voice your values and follow them. Consider what matters most to you in terms of principles, ethics or ideals. If it’s hard to pinpoint just a few, look up a list of values and work with your partner or mentor to identify your guiding principles.

Focus on the impact. What do you want your clients to leave saying about you—that you were hard-working, detailed, communicative, informed? The impact you want won’t just magically appear without the intent to make it happen.

Sprinkle in some vision. It’s fun to dream about the future and what you could become, both as an individual and business. Vision casting shows you where you want to go and can help you see if you’re on the path to get there.

These suggestions will get you started, but most of the work is still to come. Philosophy is all about ideals and beliefs, so curating a philosophy of great customer service is only the beginning. Now it’s your mission to act—to live out your beliefs and ideals every single day. We’re right there with you on this journey.


To all our valued partners,

As mandates are lifted and smiles can be seen, Trademark will continue to provide the highest level of service you have come to expect, along with our commitment to maintain a safe and healthy environment for you, your clients and our team.

Will closings be back to “normal”?

The pandemic opened our eyes to new, more efficient and better ways to conduct closings. We will continue to sign  sellers and buyers at separate times to maintain consumer privacy and welcome their representing agents and loan officers to the signings as well.

Will Trademark continue health and safety protocols?

Of course!  Trademark will adhere to the CDC recommended guidelines for those vaccinated and those unvaccinated, and we appreciate the same in return for those visiting our offices.  We value and respect our team, customers and clients and will always accommodate your health and safety requests to the best of our ability, including masks, plexiglass barriers or curbside closings.

General precautions remain…if you have been exposed or are feeling sick, please contact our team for special accommodations should you have a scheduled appointment in our office.

Fraud and Identity Theft in the Real Estate Industry

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4 Ways To Safely Close On Your Home With Trademark Title

COVID-19 has impacted almost every area of the real estate market, including the home closing process. At Trademark Title, we dedicate ourselves to providing you a fast, comfortable and accurate closing experience as you finalize one of the most significant transactions in one’s life.

Maintaining the health and safety of our clients, team members, and community is our highest priority. Trademark has adapted its closing procedures to include social distancing policies and contactless closing options for our customers.

Here’s what you can expect with each Trademark Title closing experience:

In-Person Closing

Trademark closers are committed to keeping your real estate transaction moving forward. If an in-person closing experience is preferred, we will gladly schedule your closing in one of our 19 locations convenient to you.

We work with all our team members and partners to ensure they adhere to CDC guidelines and best practices. To maintain social distancing, buyers and sellers now sign in separate spaces at separate times. All non-essential parties to the transaction (non-signers) are strongly urged not to attend in-person closings. All Trademark offices are sanitized after each closing (tables, armrests, door handles/knobs, and propping doors open for air circulation when possible). Additionally, hand sanitizers are stationed throughout the space for your convenience and plexi-glass barriers are placed on the conference tables in a majority of our locations.

Remote Online Closing

Remote online notarized (RON) closings offer a safe and contactless alternative to in-person closings. Remote closings utilize secure online portals for consumers to electronically sign closing documents in the presence of a remote online notary. Though safe and convenient, this method is not a fit for everyone, as technology parameters and lender/underwriter/title company approvals must be met.

Curbside Closing

Adapted out of need due to the pandemic, Trademark also offers curbside closings. Our closer sends over all documents in advance so buyers and sellers can review and ask questions prior to signing. At the time of their scheduled appointment, the consumer will drive to a Trademark Title location and call their closer at the number provided prior to closing. Our closer comes out to meet them in their vehicle, collects valid photo ID and delivers the loan documents for the consumer to ink sign. Documents are presented on a clip board, clearly posted or highlighted where to sign and date, all while the closer is available by phone for questions.

Upon completion, the closer will pick up the signed documents, review for accuracy and completeness, make appropriate copies and send you on your way!

Mail-away closing

For those who may be quarantined or are out of town, a mail-away closing option allow the buyer or seller to sign in the instance the other options may not be feasible. Physical documents are sent via overnight delivery direct to the signers. The signer is responsible to sign the documents in the presence of a notary and return then via overnight delivery to the Trademark closer prior to the scheduled closing date. Trademark has resources to assist buyers and sellers in locating a notary too!

Trademark Title has the tools, resources, knowledge, and compassionate team members to provide you the highest level of service to exceed your expectations. And now more than ever, all while maintaining a safe and healthy environment for you and your clients.

Questions? Contact us here!

Tips for Picking a Title Company Partner

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Written by Trademark Title President Charity Malmberg, Originally Published in Twin Cities Real Producers Magazine

With the work-from-home resurgence, many people are finally realizing their dreams of owning a winter get-away or taking the leap into multiple properties for the purpose of renting. With this resurgence comes new and exciting opportunities for you and a need for a good network that spans the country.

Building these networks takes time and effort, but can have big payoffs.

“It has been advantageous from the perspective of being able to send and receive referrals from all over the US and the world, as well as becoming more familiar with markets other than my own,” says Rob, an experienced real estate professional in Minnesota and Florida. “In addition, the amount of knowledge I have picked up from other practitioners has also proved incredibly valuable in my own business.”

Networking as a real estate professional also benefits your clients, when done with them in mind. While these clients have come to trust you and your team for local help, they may not have any connections in other states, and you become the bridge to these new markets. Here are a few steps to get you started in building your own valuable network:

  1. Attend conferences, join associations, and volunteer.

“Conferences are great for the sheer number of people one can meet, but service onboard and other volunteer activities are valuable to build more in-depth relationships, as you will find that over the course of a year or more serving with the same people can lead to some life-long relationships,” says Rob.

  1. Ask around

Talk with your broker and sphere within your brokerage for some guidance and a list of experts, or consult with out-of-state friends and family who they’ve worked with and what their experience was like. While you may come up with a long list of names at first, but you’re sure to dwindle it down with these next steps.

  1. Consider their messaging

Take an in-depth look at the website language, ads, and how they present themselves online. Does their messaging, vision and values line up with yours?

  1. Before referring, do “due diligence”

If you haven’t met the agent in person, be sure to set up a time to actually talk with the agent or group you’re considering referring to your clients. Treat it like an interview. Write down their answers and compare them with others.

  1. Make the connection!

Connect your client with the agent—or don’t, but no good contact is a wasted contact.

“A meeting and a new contact should never go to waste. Keep in touch, be a resource for your contacts over the long-term,” says Rob “You will see a benefit back in your own business with increased visibility and increased referrals.”

  1. Follow up with your client about their experience

Ask for honesty. If there’s any whiff of negativity, then move on to another referral option next time. Knowing your clients are taken care of when they’re not in your direct care is incredibly important for building a trusted network.

You’re almost there! Let Trademark Title take you over the finish line.

Real estate closings are complicated and can be filled with setbacks, but they can go smoothly with the right title service by your side. Trademark Title delivers a client-focused, stress-free home closing experience. Our team of experienced closers will work alongside you to ensure a hassle-free process. Whether buying or selling your home, we guarantee a fast, comfortable, and accurate closing experience. That’s our Trademark!


Here’s what you can expect from a closing experience backed by Trademark Title:

  • Intimate knowledge of local and state laws to give you peace of mind 
  • Knowledgeable team of closers to oversee the closing process without hassle
  • Accurate document processing to get you into your dream home as soon as possible
  • Fast and efficient communication to eliminate delays in the closing process


Contact us to learn why we’re the preferred closing company for Minnesota’s top producing agents!

Reach out to our team to learn more! Email us now!


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Remote Signing (RON)

Your health and safety come first.

Trademark offers a variety of in person and remote signing solutions to adhere to social distancing to keep everyone safe, including Remote Online Notarization!

Your closing team to ready to discuss your options and to verify if your transaction qualifies for these safe and convenient services!*


Transactional and technology requirements.

The following questionnaire will outline the minimum requirements to determine if a transaction or signer qualifies:

YES!  NO  Do you have access to a desktop or laptop computer?

YES!  NO   Does that device have a camera and microphone?

YES!  NO  Does that device operate on either Microsoft 8.1 or higher, or MacOS 10.11 or higher?

YES!  NO  Does that device have Google Chrome, Mozilla, Firefox or Microsoft Internet Explorer?

*Safari is not a compatible web browser
*Web applications will require a strong, reliable internet connection of a
consistent, uninterrupted internet connection with at least 15 MBPS upload
and download speed.

YES!  NO  Do you have a smart phone with text message and camera capability?

*this will only be used during the identification process and cannot be
used as a signing device

If you can check off YES! to all of these questions, and are interested in a RON transaction, please reach out to your closing team for your next steps. Your closer will work with all parties to ensure and confirm we can provide this convenient service for you!

*DISCLOSURE: Utilizing the RON service will result in an additional Technology Fee, which will be collected and disclosed on the final closing settlement statement.
*Subject to parties role in the transaction, transaction type and if applicable, Title Insurance Underwriter Approval of executed document(s).

You need a trusted title partner to guide you through the home closing process. Contact us at HERE  and to learn how Trademark Title can provide you with an exceptional closing experience!

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